Lena Vogt trained as a type designer at a Bauhaus-lineage school in Berlin before deciding that most graphic tees have too much going on. Vogt Studio, opened in 2022, is her argument for negative space — every design is reducible to a single line, grid, or gesture.

Lena tests each composition in grayscale first; if it doesn’t hold up without color, it doesn’t ship. The result is a small, tightly-edited collection rather than a constant stream of drops.