In short: Redbubble and TeePublic are large marketplaces that bring their own shoppers but set most of the terms. Threadless Artist Shops let you set your own prices on a storefront you run. HollaJack is smaller and US-only today, and works differently: every piece is a numbered edition whose price rises with each sale, the payout formula is a flat $18.00 per tee with the rest split 50/50, and every piece carries a certificate of ownership.
How do Redbubble, TeePublic, Threadless and HollaJack pay artists?
Each platform publishes its own terms. The figures below are taken from their help pages and checked in October 2026. Platforms change their terms, so follow the source links before deciding.
| Compared on | Redbubble | TeePublic | Threadless Artist Shops | HollaJack |
|---|---|---|---|---|
| Who sets the retail price | Redbubble sets a base price; you add a markup percentage | TeePublic publishes fixed regular and sale prices | You do, or you opt into managed pricing | You set your art price; it sits on top of the garment price |
| How your earnings are calculated | Your markup, minus account fees | A fixed amount per product: $4 per classic tee at regular price, $2 during sales (Artisan accounts) | Retail price minus base cost; base cost includes a 5% processing fee on the retail price | (Tee price minus $18.00) divided by two |
| Account fees | Standard tier: 50% platform fee on monthly earnings. Premium: 20%. Pro: none. Standard and Premium fees capped at $150 per payment period | None stated; the figures shown are for Artisan accounts, and other account categories differ | Processing fee is part of the base cost | None beyond the flat base |
| Raising your price | Markups above 20% pay an extra fee on earnings over that threshold (announced as 50%) | Not available | You set it | Built in: the price steps up with every edition sold |
| Numbered pieces | No | No | No | Every piece, never reissued |
| Ownership record for buyers | Receipt | Receipt | Receipt | Transferable certificate with a public page and QR code |
| Who brings the shoppers | A very large existing marketplace | A large existing marketplace | Mostly you; Threadless also runs a separate marketplace | HollaJack’s gallery, plus you |
| Shipping area | International | International | International | US, territories and APO/FPO/DPO |
Sources: Redbubble help: account tiers and fees (updated July 31, 2026) and Redbubble blog: account tiers and fees (August 11, 2025); TeePublic earnings; Threadless Artist Shops: how artist earnings work (updated February 3, 2025).
When is a big marketplace the better choice?
When you want reach above all else. Redbubble and TeePublic have shoppers already searching their catalogs, a wide range of products beyond tees, and international shipping. If you have a large back catalog of designs and want each to be findable by strangers, uploading to a marketplace is a reasonable way to start. The trade-off is control: the marketplace sets the price structure, runs frequent sales, and owns the relationship with the buyer.
When is an artist shop the better choice?
When you already have an audience and want to set your own prices. Threadless Artist Shops give you a storefront and price control, and the earnings formula is simple. You will do most of the work of bringing people to it.
What does HollaJack do differently?
- Numbered editions. Every piece takes the next number in its run, written to the buyer’s order and never reissued. What a numbered edition t-shirt is.
- A price that rises with demand. Each sale steps the price up, and half of every step is yours. Early collectors pay the least; there are no countdown timers.
- A published, flat formula. $18.00 per tee to HollaJack, the rest split evenly. No tiers. See the formula and calculator.
- Certificates of ownership. Buyers get a transferable record of the piece and who has owned it. How certificates work.
- Your work presented as art. Each piece gets a gallery page with your name on it, and you get a storefront and your own A1AI Workspace toolkit for social posts, a newsletter and more.
What HollaJack does not offer yet: international shipping, and the scale of an established marketplace. If those matter most for a design, list it where they exist.
Frequently asked questions
Is HollaJack a Redbubble alternative?
For artists who want each piece numbered, a price that rises with demand, a flat published split and certificates for their buyers, yes. For artists who mainly want the reach of a very large marketplace, Redbubble and TeePublic offer that.
Which platform pays the most per t-shirt?
It depends on the price and, on HollaJack, on how far your run has gone. Use each platform’s published formula with your own prices. HollaJack’s calculator shows your earnings at any edition number.
Do I keep the rights to my work on HollaJack?
Yes. You license HollaJack to produce and sell the piece, the artwork stays yours, and you can stop a run at any time.