How to Set a Price You Won’t Regret in Six Months

In short: On HollaJack you set the starting art price of a run, which is $2.00 by default, and each edition sold steps it up by $0.10 by default. Because everything above a flat $18 per tee is split 50/50, each extra dollar on your starting price adds $0.50 to your share of every tee. That makes the price of the first edition the real pricing decision.

New artists tend to price low. The theory is that a low price removes the biggest obstacle between a stranger and a first sale. Sometimes that’s true. More often, it quietly sets a floor that is hard to walk back. Early buyers remember the number they paid. A later jump can feel, to them and to you, like something changed for the worse, rather than an admission that the piece was underpriced from the start.

Price the work, not the doubt

On HollaJack, a tee’s price has two parts: the garment price and your art price. The garment price is fixed and not yours to set. Today it is $21.00 for a Men’s or Unisex tee and $25.25 for a Women’s tee. The art price is yours. It is the part of the price that says what the work is worth, on top of the shirt it is printed on.

The garment price is a floor, not a target. It says nothing about what the piece is worth to the person who wants it. If you wouldn’t feel good selling the piece at your proposed price on your best day, the day you are proudest of it, it’s probably priced too low. No amount of reasoning about “getting started” changes that for long.

It helps to separate two fears that often get tangled together. One is the fear that nobody will buy at a higher price. The other is the fear that you don’t deserve to charge more. Only the first is a pricing question. The second is worth noticing and setting aside.

How does a starting price work on HollaJack?

The price you set is the starting price of a run, not a number that sits still. Your art price starts at $2.00 by default, and you can set a different starting price before you publish. Every edition sold then steps the art price up by a set amount: $0.10 per edition by default, set per design.

So a default Unisex tee starts at $23.00 for N° 001. N° 002 is $23.10, and N° 101 is $33.00. Buyers see the current price and the next price on the product page before they buy. Prices are before shipping and tax.

That changes the real decision. It isn’t simply “what do I charge.” It’s “what do I charge for the very first one, knowing the price only climbs from there as the run is claimed.”

A starting price that feels slightly conservative gives the run room to climb, and rewards the collectors who buy early.

The opposite risk is pricing the run so high out of the gate that it never gets the chance to prove itself with real early demand.

How much does the starting price change what you earn?

On every tee sold, HollaJack keeps a flat $18.00. Everything above $18 is split 50/50 between you and HollaJack. So your share of any tee is the tee price minus $18, divided by 2. Put another way: you set the price of your art, and above a flat $18 per tee, every dollar is split evenly.

That makes the effect of your starting price easy to work out. Every extra dollar on the starting art price adds $1.00 to what the buyer pays and $0.50 to your share of every tee in the run. Each $0.10 step adds $0.05 to your share. The table runs a Unisex tee at four starting prices, all with the default $0.10 step.

Starting art price	N° 001 tee price	You earn on N° 001	N° 100 tee price	You earn on N° 100	Your total, N° 001 to N° 100
$2.00 (default)	$23.00	$2.50	$32.90	$7.45	$497.50
$3.00	$24.00	$3.00	$33.90	$7.95	$547.50
$5.00	$26.00	$4.00	$35.90	$8.95	$647.50
$10.00	$31.00	$6.50	$40.90	$11.45	$897.50

These figures are arithmetic from the formula, not predictions. Nothing here suggests a run will reach N° 100. The table only shows what the formula pays if it does. A higher start means more per tee, and it also means a higher price at every number, which buyers see before they decide. The full earnings formula page has a calculator for your own numbers, and how the artist split actually works explains the split in more detail.

When in doubt, price toward your comfort ceiling

If you’re unsure where to land, price toward the higher end of your own comfort rather than the lower end. Then let the run tell you if you were wrong. A few anchors can help:

• What would you charge if you were confident the piece would sell regardless?
• What is the lowest price you could set without resenting a buyer who claims it?
• If the run climbs quickly, does the starting price still feel right in hindsight?
• At your starting price, what does the formula pay you on N° 001, and are you comfortable with that number?

A run that doesn’t climb is useful information too. It can point to the design, the opening price or the way the piece is presented. Reading demand without a countdown timer covers what a flat or rising run is telling you.

It’s a far easier conversation to have with yourself before a run opens than it is to have with your own pricing history six months later.

Frequently asked questions

What is the default starting art price on HollaJack?

$2.00. You can set a different starting art price before you publish a design. With the $21.00 Unisex garment price, a default tee starts at $23.00 for N° 001.

How much does the price go up with each edition?

$0.10 per edition by default, set per design. By the formula, each step adds $0.10 to the buyer’s price and $0.05 to the artist’s share of that tee.

How does a higher starting price change what I earn?

Each extra dollar on the starting art price adds $0.50 to your share of every tee, because everything above $18 is split 50/50. At a $5.00 start, N° 001 of a Unisex tee is $26.00 and your share is $4.00.

Do HollaJack prices include shipping?

No. Prices are before shipping and tax. Shipping is calculated at checkout.