The journal
Notes for independent artists.
Design, production, pricing and the parts of running a shop that happen off the storefront.
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Social Media & Audience
Posting Consistently Beats Posting Perfectly
July 6, 2026
Perfectionism is usually just inconsistency with better excuses.
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Marketing & Promotion
Write the Caption Before You Design the Shirt
July 2, 2026
If you can't explain why the piece exists in two sentences, that's worth knowing before you print it.
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Marketing & Promotion
You Don’t Need a Marketing Budget, You Need a Marketing Habit
June 29, 2026
Consistency is doing more of the work than most people assume.
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Collecting
Reading Demand Without a Countdown Timer
June 25, 2026
A rising price does the same job as urgency marketing, honestly. It only moves when a real person buys, so it tells you something…
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Collecting
What a Numbered Edition Actually Buys Your Collector
June 22, 2026
The number is doing more work than most artists give it credit for. Here is what a numbered edition t-shirt gives a collector, and…
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Pricing & Editions
How to Set a Price You Won’t Regret in Six Months
June 18, 2026
Underpricing is easy to drift into and hard to walk back. Here is how your starting art price shapes every edition and your share…
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Collecting
Canvas Prints Aren’t Just a Bigger T-Shirt
June 15, 2026
A design built for a shirt doesn't automatically work on a wall. How to design canvas prints for the way they're actually seen.
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Printing & Production
Screen Printing vs. DTG: What Actually Changes for You
June 11, 2026
Screen printing and DTG reward different designs. Here is what each method means for your colors, your detail, and your run size.
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Design & Craft
Color Choices That Survive Fabric, Not Just Screens
June 8, 2026
What looks right on a monitor and what looks right on cotton are two different questions.
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Design & Craft
Why Most First Shirts Fail Before They’re Ever Printed
June 4, 2026
The failure usually happens at the file stage, not the press.