The journal
Notes for independent artists.
Design, production, pricing and the parts of running a shop that happen off the storefront.
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Marketing & Promotion
Write the Caption Before You Design the Shirt
July 2, 2026
If you can't explain why the piece exists in two sentences, that's worth knowing before you print it.
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Marketing & Promotion
You Don’t Need a Marketing Budget, You Need a Marketing Habit
June 29, 2026
Consistency is doing more of the work than most people assume.
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Pricing & Editions
Reading Demand Without a Countdown Timer
June 25, 2026
A rising price does the same job as urgency marketing, honestly.
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Pricing & Editions
What a Numbered Edition Actually Buys Your Collector
June 22, 2026
The number is doing more work than most artists give it credit for.
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Pricing & Editions
How to Set a Price You Won’t Regret in Six Months
June 18, 2026
Underpricing is easy to fix later. Underpricing badly enough to resent your own work is not.
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Printing & Production
Canvas Prints Aren’t Just a Bigger T-Shirt
June 15, 2026
A design built for a shirt does not automatically work as a wall piece ÔÇö and vice versa.
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Printing & Production
Screen Printing vs. DTG: What Actually Changes for You
June 11, 2026
The technical differences matter less than what they mean for your design and your price.
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Design & Craft
Color Choices That Survive Fabric, Not Just Screens
June 8, 2026
What looks right on a monitor and what looks right on cotton are two different questions.
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Design & Craft
Why Most First Shirts Fail Before They’re Ever Printed
June 4, 2026
The failure usually happens at the file stage, not the press.
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Design & Craft
Start With the Design Area, Not the Canvas
June 1, 2026
The design area on a shirt is smaller and stranger than a blank canvas. Design for it first.